Zondii named Australia’s Greatest Regional Startup

Think about when you might detect illness in ginger, fraud in Manuka honey and adulteration of tea tree oil utilizing a smartphone?

These capabilities are among the many plans of Zondii, winner of the 2023 Startup Day by day Greatest in Tech Awards’ Greatest Regional Startup award, sponsored by Investment NSW.

From Armidale in NSW’s northern tablelands, this revolutionary female-founded agtech startup is placing energy and income into the palms of farmers by way of their smartphones.

The primary product founder and CEO Danielle Morton launched is Zondii wool, handheld scanning know-how that can be utilized as simply within the sale yards and shearing shed to detect the micron measurement (fibre thickness) of wool to help farmers with inventory choices for higher genetics and breeding.

Morton plans to show Zondii’s globally patented multispectral know-how into the world’s first smartphone verification device for meals and fibre. Farmers and producers will have the ability to immediately confirm and validate the authenticity of their produce simply by means of utilizing the selfie digital camera of their telephones.

The aim is to unravel the issue of meals fraud, which is costing the Australian business an estimated $2-$3 billion in lost revenue and has a significant influence on shopper confidence, well being and security.

“I actually need to share with the world how a lot the produce that we produce right here in Australia truly has worth that we will’t see,” Morton advised Startup Day by day on the awards.

“So having the ability to scan meals and see what’s occurring with that meals for all of our well being and wellbeing, in addition to fibre, and giving {that a} highlight in Australia and New Zealand and globally, is fairly unimaginable.”

Zondii’s tech picks up markers like whether or not a product is natural and genuine, and may even establish regional fingerprints for provenance and traceability.

They’ve additionally developed a wool fibre measurement resolution to hurry up classification and assist farmers unlock larger income from their wool. The wool micron handheld system immediately verifies and validates fibre utilizing a smartphone, saving weeks of additional work and offering scientifically correct information for higher decision-making.

When requested why she thought Zondii impressed the awards’ judging panel of business leaders, Morton put it all the way down to being on the bottom with farmers.

“It’s simply getting behind the farmers and giving them what they want,” Morton stated.

“It’s asking what it’s that can make their lives simpler and profit them.”


Funding NSW CEO Katie Knight introduced Zondii’s Danielle Morton with the Greatest Regional Startup award. Picture: Cec Busby.

Since launching in January 2022, the enterprise has doubled its income over the previous 12 months, negotiating offers with business companions in each Australia and New Zealand. They’re presently finalising R&D tasks and submitting studies to funding businesses in areas comparable to meals fraud in honey and adulteration in tea tree oil.

To get there, Zondii has raised $890,000 in fairness funding over the previous monetary 12 months, enabling Morton to develop her workforce to 3 full-time workers and 15 contractors.

Whereas a few of her employees are distant, Morton, crew members and analysis interns work from the NOVA Sensible Area Incubator and College of New England laboratories.

For the wool micron growth, you couldn’t discover a higher location in New England, which produces among the world’s main ultra-fine Merino wool for markets like China and Italy.

That is the place spending time with woolgrowers turns out to be useful. Morton advised us a couple of latest farm go to to help with shearing and gathering data on how the wool micron tech can be utilized. When classing the wool, her crew found points across the lack of WiFi within the shed, how tech might get in the way in which of operations, and the speeds at which fleeces must be classed.

The excitement within the wool world is something however sheepish. Zondii’s wool micron already has greater than 235 farms and now there are practically two million sheep on wool waitlist for the know-how when it turns into accessible.

The demand for a 100% pure, renewable, biodegradable and recyclable fibre makes wool a a lot stronger prospect than artificial textiles and fibres, opening up a chance for Australian farmers to generate larger income whereas embracing net-zero.

Different finalists for the Greatest Regional Startup award had been:

IIF – Invest Inya Farmer. From Victoria’s Excessive Nation, IIF is a fintech app that provides shoppers a straightforward option to spend money on farmers who prioritise sustainable practices.

Hydrogen at Home. Primarily based on NSW’s Central Coast, Hydrogen at Residence has developed cellular and transportable inexperienced hydrogen power storage methods to hasten the transition to net-zero.

See the total record of 2023 Startup Day by day Awards winners right here.

GO1, Hysata, LaunchVic’s Kate Cornick, Q-CTRL and Earlywork win on the Startup Day by day Greatest in Tech Awards

This text is dropped at you by Startup Day by day, with the help of Funding NSW.