AD Stretch Accelerator Launches Cohort 3

AD Stretch Accelerator, powered by Avery Dennison, is a non-dilutive startup accelerator targeted on buyer engagement, sustainability, and supplies innovation. You get the prospect to affix a novel neighborhood of like-minded disruptors and faucet into invaluable sources to quickly develop your modern answer.

Scale Up with Avery Dennison – an 88-year-old Startup!

Over the past 80+ years, Avery Dennison has grown from one shiny concept into a world Fortune 500® company that continues to advance high quality and innovation in supplies science and options that elevate manufacturers with shoppers, optimize prospects’ processes and merchandise, and allow extra clever and productive provide chains.

Its merchandise—together with labels, radio-frequency identification (RFID) options, tapes and fasteners, medical adhesives, and extra—are on or in numerous objects that folks see and use each day. With 30,000+ workers throughout 50+ international locations, Avery Dennison runs over 100 operations on six continents.

AD Stretch Seeks Innovation in Vitality Storage Supplies, Maximizing Client Experiences & Sustainable Packaging for this Third Cohort

AD Stretch Accelerator is in search of innovators and founders who would collaborate to handle actual enterprise issues and create impactful options throughout the next problem areas:

Theme 1: Subsequent-generation Vitality Storage Supplies

Problem 1: Enhance the Efficiency of Batteries

AD Stretch is keen on supplies (together with coatings, substrates, and components) that enhance battery efficiency with a view of the migration from present to future applied sciences. The options ought to enhance power density and effectivity or incorporate supplies that present useful enhancements to battery supplies, together with security. Some examples of potential options embrace:

  • Activable high-shear adhesives
  • Insulation enhancements via next-gen compounds
  • Coatings to enhance hearth retardancy
  • Merchandise that assist within the transition to solid-state batteries or gasoline cells

Problem 2: Optimize Prices for Vitality Storage

AD Stretch is in search of supplies that may enhance the prices of manufacturing of present and future applied sciences in power storage. An space of curiosity is multi-functional supplies that may mix properties resembling insulation and flame retardancy. Some examples of potential options embrace:

  • Various materials to interchange 1+ supplies used at the moment
  • Technique/materials to hurry up the present movie/tape coating manufacturing course of, e.g., altering the solvent-based electrode coating course of to dry coating processes

Theme 2: Maximizing Client Experiences

Problem 3: Enhancing Bodily and Digital Retail Experiences

AD Stretch is in search of options to assist manufacturers elevate their client retail expertise in-store and thru e-commerce. This will likely embrace enabling product customization on the level of sale or digital retail applied sciences. Some examples of potential options embrace:

  • Applied sciences that enable customization of coloration, graphics, match, efficiency, and waste discount within the provide chain, after the product has been produced however earlier than the purpose of sale (single unit or multiples); e.g., Nike By You
  • Software program-as-a-Service that helps handle the availability chain to allow product customization (e.g., The place a person can order the addition of ‘identify block & numbers’ to a sports activities jersey)
  • Applied sciences that take away/scale back friction and make it simpler for a client to analysis and consider merchandise earlier than making buying choices, join with like-minded shoppers, or discover, fill, and pay their orders seamlessly

Problem 4: Model Safety

AD Stretch seeks options that can enable attire and footwear manufacturers to authenticate their merchandise, reliably and for the lifetime of the product (with out utilizing a separate app). A key purpose right here is to assist shoppers seamlessly authenticate their buy and create sturdy engagement with the product. Some examples of potential options embrace:

  • Authentication applied sciences that may be utilized/built-in utilizing market-available printing applied sciences
  • Options that allow the mixing of digital triggers into textile or different mediums that may be completely hooked up to a garment
  • Authentication options that may be covert (the place the patron can’t see it) or overt (the patron can see and authenticate it)
  • serialization, simply not with the ability to be copied
  • Authentication options for resale from one client to a different and incorporate a characteristic for DPP (Digital Product Passport)

Theme 3: Sustainable Packaging

Problem 5: Enabling Packaging Reuse

AD Stretch is in search of options that may assist increase packaging reuse options and construct a round financial system in client items, with a specific curiosity in fixing challenges with reverse logistics, packaging traceability, massive information and AI, course of automation, end-of-life administration, and recycling. Some examples of potential options embrace:

  • Options to handle reusable provide chains
  • Options for reverse logistics of reusable packaging, together with packaging return, sorting, transportation of packaging
  • Reuse options for sports activities and music occasions
  • EOL Recycling options for metal-based digital triggers like RFID, NFC, or BLE
  • AI/Information-powered options to forecast demand and improve the return charge
  • Various ornament and packaging options that allow packaging reuse
  • Washing answer for reusable packaging
  • High quality inspection for reusable packaging

Win Large with the AD Stretch Accelerator!

AD Stretch companions with entrepreneurs in some ways, together with minority fairness investments, joint improvement agreements, non-recurring engineering initiatives, reseller relationships, and different types of strategic technical and business partnerships. Uncover all the advantages of becoming a member of this system:

  • Pilot Funding: a novel alternative to experiment with a paid pilot undertaking.
  • Speedy Progress: increase your buyer base and scale up with a globally acknowledged chief.
  • Materials Science Mastery: leverage Avery Dennison’s huge expertise in materials science management to revolutionize your merchandise and options.
  • International Community: entry a novel community of trade consultants and mentors who can flip your startup into a world phenomenon.
  • Demo Day: showcase your progress to trade companions, buyers, and media within the extremely anticipated AD Stretch Demo Days.

Additional, AD Stretch doesn’t take fairness. The pilots can be funded as per the settlement between you and your program lead. This system will give you networks, help, and steering, and AD Stretch will make introductions to assist along with your funding and scaling objectives.

“Being a part of AD Stretch has opened doorways to many markets a lot sooner than we might have executed ourselves. The undertaking’s champions and mentors had been instrumental in Cellr efficiently operating pilots throughout completely different segments. We really discovered what it takes to face on a world stage with a objective. Scaling up with a model like Avery Dennison is a recreation changer, and we’re very excited to see the place this journey goes subsequent”, says Chris Braine, CEO and co-founder of program participant, Cellr.

Ought to Your Firm Apply for AD Stretch?

AD Stretch is trying to work with startups (from pre-seed stage to collection C), which can be already out there or have gross sales traction out there. Earlier-stage firms might also apply and can be thought-about on a case-by-case foundation.

In case your startup doesn’t match the problem areas, however you might be engaged on one thing that can be helpful for Avery Dennison, you might also apply and it is going to be thought-about on a case-by-case foundation.

Timeline & Necessary Dates for the AD Stretch Accelerator

Functions are actually open – submit your application at the moment!

  • Functions Deadline: November 17, 2023
  • Startup Choice: January 2024
  • Pilot Section: January to August 2024
  • Demo Day: September 2024

Get a glimpse into the newest AD Stretch Demo Day from LATAM 2023



In simply 18 months, the AD Stretch accelerator program has grown from launch mode to a thriving program that fielded over 500 purposes from over 35 international locations and created pilot packages for 14 startup companies.

Able to scale your modern enterprise with Avery Dennison? Explore more about the AD Stretch Accelerator & apply today!




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